Design philosophy

Design is about tradeoffs.

Too much distracts. Too little hides what matters.

Bio.


Senior designer who can code.

8 years in automotive, biotech and fintech, Stockholm.

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Case studies.


Complex systems made clear.

Automotive, in-cabin, and fintech.

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My world view.


How I see work, life, and achievement.

Nine questions on success, teams, design, AI, and the future.

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